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Shirley Whyte, Marketing Director, Mad4Digital

Shirley Whyte

Marketing Director at Mad4Digital

London, United Kingdom

About Me

With over 20 years of Marketing Communications experience for start-ups to companies like British Airways, LloydsTSB & Rosetta Stone. I know how to talk to almost every audience imaginable. I relish the challenge to best my performance merging online with traditional offline channels to deliver seamless engagement between brands and their customers. Over the past year, our company has been delving into the world of blockchain technologies, fueling our interest in the technology of everything. At mad4digital we work with a variety of businesses across a mix of sectors with particular focus on Professional Services Tech, FinTech, Manufacturing Tech, and EduTech. We are skilled at analysing firms technological capabilities and positioning it for competitive advantage. We are constantly learning about the technology of everything and we love sharing what we're learning (providing expert advice where it fits).

Shirley Whyte's Passles

Most Read

Are you Blockchain ready?

Are you Blockchain ready?

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Mastercard blockchain venture

Is this a power play or genuine effort to embrace the blockchain... the article suggests it might be the former what do you think? #fintech

According to a recent patent application, the payment infrastructure provider wants to anonymize “electronic transactions via blockchain.”

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Women in Blockchain

Female founders seeking to transform their business model need to learn more about blockchain - Springboard one of the first accelerator...

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Food sector jumping on the blockchain bandwagon

It all points back to authenticity, this is where blockchain can potentially add value

Food safety was never going to be enough for consumers to embrace blockchain. Consumers expect safety and don’t want to pay more for it....…

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What has blockchain got to do with Brexit?

Sounds inconceivable that blockchain could offer a solution or ?

it is not unrealistic to suggest the immutable security of data stored in the blockchain is the best  solution to address the border...…

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Marketing uncertainty about blockchain

Doubt if respondents to this survey fully understand blockchain let alone grasp its potential for the advertising industry.

In a May 2018 survey from Advertiser Perceptions, XChng and Kochava of 300 US agency and marketing professionals, only one in seven...…

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