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Shirley Whyte, Marketing Director, Mad4Digital

Shirley Whyte

Marketing Director at Mad4Digital

London, United Kingdom

About Me

With over 20 years of Marketing Communications experience for start-ups to companies like British Airways, LloydsTSB & Rosetta Stone. I know how to talk to almost every audience imaginable. I relish the challenge to best my performance merging online with traditional offline channels to deliver seamless engagement between brands and their customers. Over the past year, our company has been delving into the world of blockchain technologies, fueling our interest in the technology of everything. At mad4digital we work with a variety of businesses across a mix of sectors with particular focus on Professional Services Tech, FinTech, Manufacturing Tech, and EduTech. We are skilled at analysing firms technological capabilities and positioning it for competitive advantage. We are constantly learning about the technology of everything and we love sharing what we're learning (providing expert advice where it fits).

Shirley Whyte's Passles

Most Shared

Blockchain coming of age or ?

Blockchain coming of age or ?

Most Read

Women in Blockchain

Women in Blockchain

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Facebook use of digital ledger tech (DLT)

Rumour has it Facebook are exploring development of its own cryptocurrency for WhatsApp.. interesting 

Facebook has indicated an interest in using blockchain for cryptocurrency, it clearly also has reasons to employ it for other solutions,...…

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Truth & Trust

Opportunity for the advertising sector... but truth is that we have a long way to go. 

Blockchain is a fundamental change to how digital advertising works. It's not a silver bullet for all fraud happening inside advertising,

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Birth of an Industry

We've seen the birth of blockchain, we're experiencing its growing pains... what it will become when it finally grows up is anyone's...

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The various application of blockchain

Once we start thinking beyond bitcoin & cryptocurrencies that's when blockchain starts to become more meaningful

Business logistics expert Prof Edward Sweeney, of Aston University, says blockchain is “just one of myriad potentially disruptive...…

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4th Industrial Revolution

Interesting conundrum for the service sector in advanced economies

what will happen when digitech allows arbitrage of international wage differences without the physical movement of workers. While...…

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